Brand management

From 2016-2019, I was the Social Media Coordinator and then the Chief Brand Officer for the nonprofit STEM education organization Letters to a Pre-Scientist, I managed the social media (Facebook, Twitter, Instagram, LinkedIn), website, blog, marketing, and email campaigns to ensure engagement and consistency across the brand. During my tenure, Letters to a Pre-Scientist reached 1.8K monthly impressions on the blog, 13K monthly impressions on Twitter, and 4.4K monthly impressions on Facebook. We also boasted an impressive 66% average open rate on our newsletters, compared to a 19% industry average.

Since 2018, as part of my work as the Marketing and Communications Manager at Addgene, I am responsible for our paid advertising strategy and collaborate on other projects related to Addgene’s brand management, including developing social media campaigns, conceptualizing promotional materials, and writing specs for graphic design.

Skills

  • Social media management
    • Facebook
    • Twitter
    • LinkedIn
    • Instagram
    • Pinterest
    • Hootsuite
    • Hubspot
  • Website management
    • WordPress
    • Google Analytics
    • Google Ads
    • Google Search Console
    • Google Data Studio
    • Supermetrics
    • Adobe suite
    • HTML
  • Brand management
    • HubSpot
    • Mailchimp
    • Canva
    • Adobe suite
    • Microsoft Office suite
    • G Suite
    • Slack
  • Blogging
    • Platforms: WordPress, Blogspot, HubSpot
    • Social media integration: WordPress, Hootsuite, HubSpot