Brand management

From 2016-2019, I was the Social Media Coordinator and then the Chief Brand Officer for the nonprofit STEM education organization Letters to a Pre-Scientist, I managed the social media (Facebook, Twitter, Instagram, LinkedIn), website, blog, marketing, and email campaigns to ensure engagement and consistency across the brand. During my tenure, Letters to a Pre-Scientist reached 1.8K monthly impressions on the blog, 13K monthly impressions on Twitter, and 4.4K monthly impressions on Facebook. We also boasted an impressive 66% average open rate on our newsletters, compared to a 19% industry average.

Since 2018, as part of my work as the Marketing and Communications Manager at Addgene, I am responsible for our paid advertising strategy and collaborate on other projects related to Addgene’s brand management, including developing social media campaigns, conceptualizing promotional materials, and writing specs for graphic design.


  • Social media management
    • Facebook
    • Twitter
    • LinkedIn
    • Instagram
    • Pinterest
    • Hootsuite
    • Hubspot
  • Website management
    • WordPress
    • Google Analytics
    • Google Ads
    • Google Search Console
    • Google Data Studio
    • Supermetrics
    • Adobe suite
    • HTML
  • Brand management
    • HubSpot
    • Mailchimp
    • Canva
    • Adobe suite
    • Microsoft Office suite
    • G Suite
    • Slack
  • Blogging
    • Platforms: WordPress, Blogspot, HubSpot
    • Social media integration: WordPress, Hootsuite, HubSpot