Since 2018, as the Marketing and Communications Manager at Addgene, I am responsible for our paid digital advertising strategy and marketing analytics, creative development for our print advertising and promotional materials, and branding for internal communications. I am actively involved in several collaborative projects related to Addgene’s brand management including social media campaign development and execution.
From 2016-2019, I was the Social Media Coordinator and then the Chief Brand Officer for the nonprofit STEM education organization Letters to a Pre-Scientist, I managed the social media (Facebook, Twitter, Instagram, LinkedIn), website, blog, marketing, and email campaigns to ensure engagement and consistency across the brand. During my tenure, Letters to a Pre-Scientist reached 1.8K monthly impressions on the blog, 13K monthly impressions on Twitter, and 4.4K monthly impressions on Facebook. We also boasted an impressive 66% average open rate on our newsletters, compared to a 19% industry average.
Skills
- Social media management
- Hootsuite
- Hubspot
- Website management
- WordPress
- Google Analytics
- Google Ads
- Google Search Console
- Google Data Studio
- Supermetrics
- Adobe suite
- HTML
- Brand management
- HubSpot
- Mailchimp
- Canva
- Adobe suite
- Microsoft Office suite
- G Suite
- Slack
- Blogging
- Platforms: WordPress, Blogspot, HubSpot
- Social media integration: WordPress, Hootsuite, HubSpot
