I specialize in content marketing for life science companies with the objective of building a loyal customer base and a trustworthy brand voice to drive market share. My audiences have spanned academic, industry, and nonprofit stakeholders.
My marketing philosophy? Repurposing. An impactful content marketing strategy is omnichannel, spanning web and blog content, social media, email marketing, earned media, press releases, and more. I’m skilled at repurposing content across multiple channels to drive the most impact with lower effort.
Selected pieces are listed below. You can also download my content marketing portfolio:
Fortis Life Sciences
- Blog Post: Using IHC to Understand the Pathology of IgG4-Related Disease
- Landing Page: Spatial Biology CRO Services
- Landing Page: Primary Antibodies
- Landing Page: Carrier-Free Antibodies
- Learning Center: Fortis in Focus
- Learning Center: Applications for Spatial Biology
- Sponsored Content: Why choose Bethyl antibodies for your R&D
- Webinar: Validating Antibodies for Better Science and Better Medicine
- Social Media: Translationally relevant biomarkers in mouse melanoma
Taconic Biosciences
- Regulatory T Cells in Humanized Immune System Mice
- Studying Mast Cell-mediated Allergic Disease Using Humanized Immune System Mice
- Autoimmunity in Humanized Immune System Mice: A Double-edged Sword
- Myeloid Cell-Associated Chemokines in Humanized Immune System Mice
Addgene
- Find all of my blog posts written for Addgene during my tenure as the Marketing and Communications Manager (2018-2021)
- MassBio Member Spotlight: Q&A with Addgene
Bethyl Laboratories (now a part of Fortis Life Sciences)
As a freelancer (2017-2020)
- Albumin is a Useful Marker of Organ Function and Tissue Damage
- CAR-T cells for the treatment of blood and solid tumors
- CD27: An Emerging Target for Cancer Immunotherapy
- ENCODE: A free, publicly-funded source for reagent validation
- Exosomes – Lipid-based Extracellular Vesicles
- GITR Research in Tumor Immunotherapy
- Genome stability and Chromosome Segregation: a Unique SET of Functions
- In-Depth with CD137
- Programmed Cell Death-1 (PD-1)
- Targeting T regulatory cells in cancer immunotherapy with anti-CD73
- The Science Behind a New ELISA for COVID-19 Seroconversion Detection
- The Transcriptional Effects of MED1
- Ushering in the Second Wave of Checkpoint Blockade Therapies
- When DNA Repair Goes Wrong
Quartzy
Ellevate Network
- How to Manage Your Time in the Era of Virtual Gatherings
- How Board Games Helped Me Develop Flexibility in the Workplace
Science
NatureJobs
- How an online community can support your career — and change things for the better
- Changes to the U.S. tax code will harm graduate student mobility and career prospects
- Science for all: supporting diversity through science outreach
- The worldwide web of science
- Quoted in the Spotlight on Immunology
- The importance of broadening science communication
- Follow your passion when choosing a career in science
- From academia to industry: A short guide
- Transferable Skills: Organizing a Conference
- Contact Singapore: Translational and clinical science career opportunities in Singapore
- Surviving and Thriving in Academia
- Transferable skills: Keys for standing out from the crowd
- You are invited to travel back in time and ask anyone a question. Who would it be and why?