In 2023, I led the go-to-market (GTM) strategy for the Spatial Biology CRO Service at Fortis Life Sciences. In 2025, I led the launch of a new campaign to refine our messaging strategy and drive additional visibility to this service. By 2023 the spatial biology market was already saturated and the number of players in […]

In 2022, the Executive Leadership Team at Fortis Life Sciences decided that the company needed a new website, complete with a visual brand refresh and updated market positioning. I was selected to be the marketing lead for this project and was joined by a co-lead from our technology team. The new website launched in February […]